The "Nepo Baby" Dog Starter Pack
If your dog has better health insurance than you, this guide is for them.
We all know the type. They live in Silver Lake (or maybe a loft in Tribeca). They have a severe allergy to non-organic poultry. They technically "work" as a mental health support animal, but mostly they just judge your dating life from the comfort of a Bouclé sofa.
This is the Nepo Baby Dog. They didn’t ask to be born into this tax bracket, but they are certainly going to dress for it.
Here is the essential starter pack for the pup whose only struggle is deciding between the bone broth or the goat milk topper.
The Aesthetic: Beige or Nothing
Let’s be clear: Bright colors are for dogs who actually catch Frisbees.
If your dog is wearing neon, people might mistake them for someone who performs manual labor. We don't do that here.
The Nepo Baby aesthetic is strictly monochromatic. It says, "I am expensive to maintain, and I will show dirt immediately just to prove I have a dedicated laundry staff."
Primary colors are undeniably cheugy. To achieve that coveted "off-duty model" look, you need designer dog clothes that blend seamlessly with your own neutral wardrobe.
The Uniform: "The Latte"
Every icon needs a signature look. For the canine elite, that look is our best-seller:
This isn't just a sweater; it's a non-verbal NDA.
Crafted for the discerning pup, The Latte is the epitome of a quiet luxury dog sweater. It features a high-neck rib that hides the fact that they haven't been to the groomer in three weeks, and a cut high enough on the tummy to avoid any... accidents... during their post-brunch stroll.
It tells the other dogs at the park, "My mom shops at The Row, and I eat better than her."
The Accessories: Curating the Lifestyle
You can't just stop at the outfit. Expensive dog brands know that it's about the ecosystem. To complete the Nepo Baby transformation, you need the hardware to match the software.
The Nepo Baby checklist requires:
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A stroller that costs more than a used Honda Civic.
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Treats sourced from a single farm in Vermont.
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The Latte sweater (obviously).
When you are browsing for luxury puppy gifts, remember: if you can buy it at a big-box pet store, it’s not making the cut.
Get the Look
Stop letting your dog leave the house looking like a civilian. Upgrade their tax bracket instantly.
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